In my last few posts, I have talked about advertising in mobile applications and how they can be a nuisance to anyone trying to navigate their favorite application. As I was conducting research several weeks ago, I came across a site that talked about how major companies, such as Kohl’s, Dick’s Sporting Good’s, Walmart, The Home Depot, and Lowe’s are creating apps that allow you to shop and search for products on your mobile app. The image in the top left corner of this post shows the Kohl’s mobile shopping app. This app lets you view the weekly circular, find a store close to you, shop and much more. I like to call these apps ‘user-friendly’ due to the fact that the user chooses to view advertisements on his or her mobile device, not be irritated by pop-up ad’s.
While doing my research for advertisements in mobile applications, I came across wisebread.com, specifically the article titled 16 Best Mobile Shopping Apps For Your Phone. Even though this was not the type of advertising I was looking for, I read over this article and found it to be very interesting. Besides Amazon, this article lists 15 shopping apps that are not affiliated with any store, but make it easier to find what you are looking for from a wide range of retailers. These types of apps are a great asset to holiday shopping because they let you look up a product and find which store has it in stock and which store has it the cheapest.
As my 2nd quarter as a student at the University of Cincinnati comes to a close, so does this research project. I have learned a lot over the past 10 weeks about researching a topic and analyzing the data that I collect. Throughout this quarter I have conducted an interview and field research (which can be found in the prior posts) that have helped me better understand my topic as a whole. While researching online, I have also learned that not all websites and articles out there are credible, even if they look like they are. On a closing note, I have enjoyed posting to this blog every week and definitely think it was a good experience and would highly suggest it to anyone hesitant about starting one.